Almost all industries use data to generate relevant insights and offer personalized experiences to customers, employees, and stakeholders. It all started long ago, but nowadays the information is really accurate. Data didn’t avoid the retail industry, so in this article, you will find how big data impacts this sector.

Customer centricity

If you always plan to have your customers in mind, then for sure you will have great results for your business.

First of all, learn as much as you can about them. Personal data can be a different discussion, but you can collect some information in exchange for some personalized offers. Don’t be too pushy: previous searches, the orders or proposing other items should be enough.

Because your customers are everywhere, it is hard to follow every step they make. Use Big Data for remarketing and you will see how your sales will grow. Developing an omnichannel turn into loyalty.

Decreased churn

If you pay attention to your customers, you won’t be needed to search for new customers all the time. You must pay seven times more effort to gain a new customer than keep an older one. Big data help your business identify patterns. This way, you can make personalized offers and create a relationship with your users.

Improving the supply chain

As we mentioned above, data can help you with any audience you have, but it also assists you with tasks and the flow overall. As a retail business owner, you can use data to keep the pace with stocks and make sure you always have all the items you need in the store.

There are a lot of ways to be one step above others. One of them is making an analysis of trends and other factors that will impact your sales.

The strategy

You can use big data for both long-term and short-term planning. Big data can reveal a lot of insights from the past that can help you in the future. You can identify patterns, create value models and so on.

When you want to be one step above the competition, you must adapt all the time: like having dynamic promotions or adapt the prices based on demand.

Reducing costs

Investing in big data analysis actually reduces your costs. You can see it already at companies who adapted to this strategy. It is true, at the beginning analyzing big data can slow down your business, but once your employees get used to the workflow, you can see the improvements.

It helps you automate tasks and focus on more important tasks.

What obstacles you can encounter

It is true, not everything will work as smooth as you think from the first try. Even big companies are still in the learning phase, testing technology and trying the impossible.

But there are some companies that already use big data successfully and we can see for sure that this is the future.

First, you will find it difficult to find the wideness of the project. Look where your company needs improvement, see what information you can analyze and make sure you have accurate data.

You probably don’t afford an in-house team for analyzing big data, but you can easily collaborate with specialized companies that can offer advice based on the budget you have.

In the end, don’t forget about security and government. Customer data has a thin like that you should not cross. You must always protect the information, especially now, when everybody talks about cybersecurity.


When talking about Big Data, the time is now. If you have questions or find it hard to start, do not hesitate to contact us. Our experienced team is eager to help your business.