According to Einstein:
“what is good is not always popular, and what is popular is not always good.”

But is this the case of WooCommerce? We will know just in a few moments, with the help of this article.

For those who do not know yet, WooCommerce is a WordPress plugin, and we’re guessing you’re asking yourself the following questions:

  • Can WordPress manage e-commerce?
  • Is it extensible?
  • Is not it just for blogs?
  • And if WooCommerce is popular, is not it expensive?

These and other questions are often in our thoughts when we start. And some are wondering how to plan things to use WooCommerce as an eCommerce plugin?

Our answer will always be the same: we think WooCommerce is a complete enough solution to get you started.

Let’s see if we can agree on a few good reasons to consider when choosing WooCommerce.

Why choose WooCommerce?

WooCommerce is a free WordPress plugin with huge potential. With extended functionality, this is the perfect tool for startups.

Launched in late September 2011, WooCommerce sites represent a large part of e-commerce enjoying over 1.6 million downloads worldwide.

The open-source platform offers extensive functionality and an extremely user-friendly experience for its users. So, let’s take a look at just how WooCommerce fits the bill for online budding merchants.

1. It’s free

For companies that have just started, the budget is still limited. Opting for a free CMS that not only helps facilitate online sales but also offers an innovative way to do so, is the only idea to follow.

2. It adapts

One of the biggest benefits of WooCommerce is that vendors who use the platform can tailor the plugin to their products without having a computer degree. Products can be categorized based on sales prices, independent attributes and more. In addition, WooCommerce stores are able to sell physical, virtual and downloadable products.

3. More than e-commerce

WooCommerce offers more than just e-commerce. For example, WooCommerce users can build a fully functional store within a professional website, as well as an integrated blog. All dimensions of an organization’s online presence are operated in one place and presented in a transparent manner.

4. Familiarity

WooCommerce is a WordPress plugin and the latter supports more than 51% of the most popular sites currently in existence. It is very likely that users of WooCommerce have already used WordPress and will necessarily be able to recognize the user-friendly interface of the famous CMS. This kind of familiarity when building an online store could easily help save time while enhancing creativity.

5. Great customization options

Currently, users can choose between 39 different activated WooCommerce themes – many of which are free, via the WooThemes store. Once a theme has been selected, you can then work on modifying predefined CSS styles and color themes, tweaking the code and experimenting with the special features offered by each theme.

6. Analysis tools

A basic tool used by any website owner is the analytics tool. Many e-commerce startups do not yet know how to apply an analytics system to their website,

Woocommerce integrates an analysis system that makes a wide variety of statistics easy to read. Numbers such as total sales, sales by date, average order totals, individual customer statistics, and more are presented in graphs, without the user having to leave his administration panel.

There are so many products and services online today that if you have a product idea if you do not try to sell it, you lose money. Indeed, even if it still seems difficult to start and build your e-commerce site, if you start today, it will be much easier – and you will be closer to sustainable sales – in a year.

Feel free to contact our developer team if you have questions about creating your online store.