A mobile app is a must-have for every e-commerce firm in the age of digital transformation, and this is particularly true during the period of lockdown. It is common for people to order products and services using their mobile devices, such as smartphones or tablets. Mobile commerce was predicted to account for 53.9 percent of all retail e-commerce in 2021. Businesses must adjust to the shifting preferences of consumers in order to avoid losing income and new clients.
This allows you to communicate directly with your customers, offer them discounts and special offers, and provide all the information they need in a simple and fast manner. It is surprising how many marketers and organizations fail to consider this until it is too late. A mobile app may help your company in several ways.
New Sales Prospects
Online shopping is something that many individuals do on the spur of the moment, whether they’re sitting in traffic, waiting for a buddy, or eating lunch at work. During these instances, you may urge them to browse or pique their curiosity, leading to purchase later. For example, push alerts regarding new bargains may be used to re-engage with customers. They may want to check out your online shop if they get a notification like that. You can drastically boost sales by allowing clients to buy whenever and wherever they desire.
Increased Retention Rates
According to research, attracting new clients might cost up to 25 times as much as selling to a current customer base. However, simply a 5% improvement in client retention may raise profitability by 25% to 95%.
Users return to an e-commerce application 11 times or more after downloading it. There’s a considerable probability they’ll make several purchases throughout those eleven or more trips.
The app is being used more often by mobile users. Mobile app users are more likely to return within 30 days after purchasing anything than those who don’t use the app.
Customers that don’t use your app as often as you’d like may be reminded to make purchases through push notifications. You may encourage customers to purchase through your app by offering special promotions. A website or a desktop application will not provide the same level of access.
Ample Data for Analysis
The usage of mobile applications for product search and browsing, notice of new product arrivals, or payment is on the rise. In order to design more successful marketing initiatives, you need to know what your customers are doing. Useful information about your clients, such as their demographics and session duration, may be gleaned through mobile functionality, which can be used to monitor user behavior. An advanced marketing strategy and effective advertising campaigns might be created by using this method to make useful alterations and updates.
Improved Customer Relationships
Push notifications in mobile applications are a more effective method of reaching out to clients. Let’s see how much more effective push notifications are at getting people to pay attention than email marketing has historically been.
When it comes to pushing notifications versus emails, Xtify found that 30 to 60 percent of users opened and clicked on a push notification, compared to only 20 percent of users who opened and clicked on an email. When using email or social media to contact potential customers, you must hope that they will notice your advertising, click a link, and then make a purchase on your website. When a user receives a push notification, a message appears instantly on their home screen, and they just open the message to be sent to the app, where they may complete their purchase.
Customer retention is largely dependent on their level of loyalty to a brand. Online stores need to meet today’s client expectations since they want everything at their fingertips. Put the shop in your customer’s hands, and they’ll be more likely to come back for more! If the mobile experience is unbroken, many clients will likely make purchases. Achieving this level of customer loyalty to desktop websites might be a difficult challenge.
Loyalty programs have been shown to boost the average order value and the frequency with which customers shop. A mobile app version of a company’s loyalty program will be even more effective than the existing online version.
Increased Conversion Rates
Conversion rates may rise due to the improved UX, usability, and simplicity of navigation. The app’s simplicity of use encourages users to remain on the app longer, which results in a higher conversion rate.
Customers see four times as many things in a single session on a mobile app than they do on an adaptable website, according to Criteo. More than three times as many people use mobile applications like websites, and almost one-and-a-half times as many people use desktop versions.
However, if you want high conversion rates, you’ll need to improve your app’s engagement features. As much as a quarter of iOS and a quarter of Android users use the app every day. A month following the installation, the percentage drops to 3.2 and 3.3 percent.
A higher average order value
As previously stated, more goods are visited per session on mobile applications. In comparison to mobile browsers and desktop applications, mobile apps have a greater average order value.
Push notifications and how they are utilized significantly impact the high order value. It’s important to manage the frequency of push notifications carefully so that you don’t annoy customers by sending too many alerts in a short period or lose customers by not sending notifications for a lengthy period.
Lower Cart Abandonment Rates
Customers abandoning their shopping carts is one of the biggest and most unpleasant issues for e-commerce enterprises to deal with. To make things even worse, buyers are almost always only a few clicks away from completing the purchase.
Customers abandon their shopping carts in most cases, even before making a purchase. The most common reasons for abandoning a purchase are costly shipping/extra expenses, account setup, lengthy procedures, and a lack of payment choices. All of these problems can be solved with great mobile app design. Cart abandonment may be reduced by up to 20% by just improving checkout forms.
In addition, once a client makes a purchase, the app saves all of their preferences and personal data. As a result, customers won’t have to re-enter their billing and personal information when they return to make another purchase. With only a few clicks, you may finish your order.
To Sum It Up
Customers have grown to anticipate mobile applications as a standard component of their interactions with brands, and this trend is only expected to continue. Any firm that wants to remain on top of the competition must embrace mobile e-commerce applications in some form or another.
Now that you know how critical mobile applications are to e-commerce, it’s time to start implementing them.