In highly competitive markets, launching a brand-new product is a scary proposition. Taking care of quality and maintaining reasonable pricing is just half the battle; the business idea of product/market fit is also crucial.

Product/market fit, as the term is often understood, refers to a product’s ability to meet the needs and requirements of consumers. In further detail, it evaluates the product’s chances of success in the marketplace because it will generate income for the business.

Minimum Viable Product (MVP), Prototype, and Proof of Concept (PoC) are the three main techniques to gauge a product’s ultimate quality before it hits the market (Proof of Concept).

To help you make informed decisions about building online and mobile applications for your company, we’ll discuss what MVPs, POCs, and prototypes are and how they differ. Attracting investors and agencies, and figuring out how your product may best benefit your target market, will follow.

Proof of Concept (PoC)

The proof-of-concept (POC) method helps determine the practical feasibility of a product. In our experience, user testing is most useful when applied to a process rather than a single product. This allows us to see whether everything is working as expected.

Developing a proof of concept is a novel approach to determining whether or not a potential app concept can be implemented in its entirety. The proof of concept stage in software development involves successfully completing a pilot project or implementing core features.

Information of this kind is confidential and will not be shared with the public or any paying clients. It’s useful for testing whether various settings, platforms, and technologies can be combined to provide a viable cost-cutting option. After the project’s practical or technological viability has been established, the product development process may begin.

Proof of concept is a practical approach to assessing product/market fit for several reasons:

  • Proof-of-concept (POC) is a short-term method for evaluating the feasibility and potential of initiatives;
  • It gives an immediate yes or no as to the practicability of a project;
  • During the prototyping phase of a product’s development, flaws in the concept system are easily identified.

Creating a proof of concept may help you determine whether you’re headed on the right path quickly;

If the answer you’re thinking about turns out to be impractical, you may easily find another.


A small percentage of people can differentiate between a proof-of-concept and a prototype. Because the proof of concept is an integral aspect of the online or mobile app prototype, both terms are often used interchangeably.

Your product’s prototype is the portion you use to try out new ideas and designs. Prototypes are interactive mockups of your product that are created without writing any code. They are used to get insight into the product’s functionality and process. It mimics the user’s touch and input gestures for a lifelike feel of your product.

When we discuss prototype versus proof of concept, it is not a different system; nonetheless, the prototype gives insights into the user feedback and experience you may anticipate from your product.

Prototypes are useful for discovering bugs that disrupt the app’s flow or detract from the user experience.

User flows, design layouts, mockups, and wireframes are typical parts of a prototype. Prototypes may be created and tested in many forms, including graphic, functional, user experience, and functioning prototypes.

It’s a big help when figuring out how problem-free your solution can make the user experience. The prototype serves as a reliable tool for making this kind of estimation because:

  • Before beginning development on a solution, the company fully grasps all product concerns;
  • The prototype is useful for estimating the user experience, which is a key aspect of engaging consumers.
  • It’s a quick method for evaluating a product’s viability, scalability, and aesthetic appeal.
  • It does not need a large outlay of resources (time, energy, or money).
  • It is possible to learn about the system’s limitations in the early stages.

Minimum Viable Product (MVP)

A Minimum Viable Product (MVP) is the first release of a product made to gauge interest in the concept from potential customers.

In other terms, MVP is the product’s basic model with the most valuable features. It allows for testing the most fundamental aspects of the software product, allowing for further app development to be fine-tuned in response to user input.

Furthermore, this strategy is the most accurate way to gauge product/market fit since it permits the full release of the product to the market.

Knowing how the intended audience views a product, its limitations, and how it may be enhanced via UX, UI, and technological means is also helpful.

When these factors are considered, firms may safely invest in the future growth of a product, taking into account premium features and services, customer feedback, and expecting a solid return on investment.

Prototype, Minimum Viable Product, and Proof of Concept. Differences

You may hear someone say it’s your call to determine if a proof of concept, prototype, or minimum viable product is the best route when assessing product-market fit.

Before releasing the final version of your software product, you may want to consider performing at least two of the three.

Keep in mind that learning more about any identified categories might help you better understand your target demographic, the technologies you’ll require, and the viability of your organization. This can help you save money and position you to become successful.

So, Which One Do You Need to Create a Profitable Product?

Before moving on with development, you should give some thought to the sort of product you want to create and the aspects of it that need to be validated.

Complete the proof-of-concept, prototype, and minimum-viable-product development cycle for really innovative goods. With this method, you can ensure your product concept is solid before investing much in developing and releasing the final version.