There is no secret any business should have a responsive website, but that is not enough to make sure it ranks. A responsive website is in the first place a pleasant experience for your visitors.

Not long ago, Google announced their new approach, where they focus more on the mobile-first websites. Web companies starting to shift their strategies. Some started with the mobile usability guidelines, some focused on responsiveness and some started to focus more on the mobile version of their website.

Read here why a responsive website is not enough anymore and what should be your focus next.

Is responsive web design enough?

Responsiveness represents the ability of the layout to adapt to any screen size, offering at the same time a good experience for the user. Lately, things moved faster and with all this smartphones craziness, developers started to change their approach.

The main advantage of the responsive websites became their biggest issue because displaying the same information on all screens is not efficient anymore. Some businesses started to split their content in two: a part for the mobile version of the website and the other part for the desktop version. This approach is believed to work as the two types of people have different intentions.

Carrying equal bits of content to the desktop and mobile users, the load of responsive websites remains identical. Sadly, there is no lighter version of the website, so if your user accesses your website from a smartphone, chances are it will load slower, as the smartphones are weaker than desktops.

There is a risk of losing traffic because users don’t stay up for longer than three seconds and Google also doesn’t rank the slow loading websites.


AMP means Accelerated Mobile Pages. The main concept that stands behind the AMP technology is providing quicker loading speeds for websites on mobile devices. Taking into consideration that desktop websites contain content that’s unsuitable to the devices with smaller screens, AMP websites stop all unneeded components, keeping the users’ attention centered on the important things.


PWA means for Progressive Web Apps. To put it differently, these apps are web-based apps that offer an experience close the mobile applications. They act like a mobile software and they have common ground with regular websites.

PWA’s biggest advantage is that it needs no download or installation, it is simply responsive. You or your users can share it with others through shareable links.

PWA resemble the mobile apps, they have similar UX/UI. They don’t need a permanent network connection, as users can create a shortcut and receive push notifications.


They both have the same purpose: to offer your users a great experience while on your website. No matter which one you choose, this way you make sure you offer a better feeling for your users and you rank better in search engines.

AMP is more about rapidity, while PWA is focused on offering a better experience. Taking this into consideration, PWA seem to win this round, but don’t ignore AMP either. First, you need to prove your website loads fast and then to provide a good interaction with your content.

Closing Thoughts

The responsive websites era has ended. Now you need to focus on your mobile version of the website, with quick loading speed and optimized content. Ready to make a change? Give us a sign and let’s see what is the best option for your website. Let us help you rank better.