- HTML stands for Hypertext Markup Language (Hypertext Markup Language). In simple terms, it is a content organizer: HTML provides the structure of a website (lists, titles, subtitles, paragraphs, etc.) and defines the static content.
- An SEO professional should also have a basic understanding of the Document Object Model (DOM). You can think of the DOM as a tool used by Google to explore and analyze web pages.
This means that search engines will not get the full experience of the user, and Google may interpret these actions as a cover-up.
The best approach is to provide crawlers with all the resources they need to see web pages in the same way as users.
2. Internal links
The internal link is a powerful SEO tool used to show search engines the architecture of your website and point to the most important web pages.
Yes, end URLs are likely to be found and browsed with on-click events, but web crawlers do not associate them with the overall navigation of your site.
Therefore, it would be better to implement internal links by using regular anchor tags in the HTML or DOM, to provide users with a better experience.
3. The structure of the URL
A clean URL is also SEO-friendly, consisting of simple text, easily understandable by unsophisticated users.
Consider using pushState () for an infinite scroll, so that the URL updates each time the user accesses a new part of the page. In a perfect scenario, the user can refresh the page and stay in exactly the same place.
4. Test your website
However, it is always better to predict possible errors and problems and avoid them, so why not do some tests?
Follow these two basic steps to detect any breaks:
- Check if the content of your web pages appears in the DOM.
- Test a few pages to make sure Google is able to index your content.
You can test your site just by using the Google Search Console and the “explore like Google” feature.
5. HTML snapshots
First, what exactly is an HTML snapshot?
The snapshot contains the content of a page after it has been completely analyzed, interpreted and rendered.
What you should know is that Google still supports HTML snapshots, although it has determined that these are things to avoid.
HTML snapshots may be necessary for some situations, so it is necessary to know them.
In a perfect world, a website would use some sort of server-side user agent detection and show the HTML snapshot to robots and users.
Note that Google strives to see exactly the same experience as a user. Therefore, it is best to return HTML snapshots to search engine robots.
6. The latency of the site
When a browser creates the DOM from a received HTML document, it loads most of the resources exactly as they are mentioned in the HTML document.
If a massive file exists at the top of an HTML document, a browser will first load that huge file, and all other information will only appear afterward, with significant delay.
The key idea of Google’s “critical rendering path” is to first load crucial information for users. In other words, place the most essential content for users above the waterline.
Here are two ways to solve this problem:
For example, scripts should be sorted in a certain order. If some scripts reference files, they can only be used after loading the referenced files.
You should always keep in touch with your IT team to make sure that any changes do not interrupt the user experience.
For now, make sure your existing content can be browsed and obtained, with proper site latency.