The startup industry can be both brutal and thrilling. Although most typical obstacles may be foreseen before beginning the product development process, we frequently presume that they will not occur in our case – and this attitude can be devastating! Being ready for everything enables you to complete your project and produce amazing achievements. To help you comprehend the potential pitfalls, we developed a list of some of the biggest obstacles that companies encounter while developing new products.

Choosing the incorrect technology for a software product

You could be undecided about the best technology to use at first. You might choose with a more mainstream or a more niche choice. Undoubtedly, many judgments are taken in haste, but this one might have disastrous effects. The temptation to base your project on technologies you’ve previously worked on or that your team is utilizing might be strong. But, let’s face it, some of the concepts you’re attempting to implement in the digital realm may fare far better if appropriate technology is picked. Naturally, you can make it work nicely using the tech tools you’re already familiar with, but it may also lead to a slew of problems and wrangling.

On the other side, some businesses decide to use cutting-edge technology. Using these solutions will undoubtedly increase your budget and cause some (typically unexpected) complications during the product development process. As the forerunner in providing new technological solutions, you should be aware of the challenge of generating a high-quality product. If you can overcome all of the difficulties, the world is essentially yours.

Furthermore, startups grow with time. Choosing new technology as the foundation of your product development may work effectively in small teams where specific developers may be found and hired. However, as the firm expands, you may face major recruiting challenges.


Hiring a consultant is a good idea if you’re unsure which technology is best for your project. It does not have to be a long-term partnership; simply a casual talk might help you understand many of your issues and problems. To acquire more insights, you may simply wish to prepare some questions and areas you are still unsure about.

Underestimating the importance of UX/UI

A software product that lacks a good interface and well-thought-out functionalities is less likely to thrive nowadays. Let’s be honest: appearances count, especially in the IT sector. A common strategy is to hurry to build the technology side of the product first, without contemplating the UX/Ul along the way. This raises the challenge of customizing the design to an already existing product.

On the other hand, many startups begin their product development process with quickly generated product design solutions before moving on to real development. It results in bad aesthetics and malfunctions, costing a firm a significant amount of money to cover post-release issues. Keep in mind that releasing the final version of the product should be a do-or-die situation. Inadequate outcomes will undoubtedly harm your startup’s image in the long term. That is why investing extra time and attention to detail in your product is critical if you want to shake up the startup environment.


To ensure polished outcomes, the ultimate remedy to that difficulty, as you might expect, is the balance and collaboration of both product design and software development teams. It is encouraged to develop a design that will meet the customer’s demands before addressing all technical concerns.

Scarcity of Talent

The IT business is growing at an astounding rate. As a result, it is increasingly challenging to attract top people for tech initiatives within financial constraints. The majority of companies will search for many solutions to this challenge. In most circumstances, outsourcing may be a financially advantageous move. Furthermore, developers from some nations, particularly those in Central and Eastern Europe, can give high-quality services while remaining reasonably priced.

Let us not forget that skilled and competent developers provide value to the team as well. It’s not only about doing chores and waiting for payment. As the startup founder, you should also be responsible for maintaining the communication flow on track by hiring competent creators who will work well with your existing staff.


Don’t be afraid to outsource! It’s not as difficult as it appears. Because most organizations and service providers operate remotely, you may locate many tempting offers online and form a new relationship. Look for platforms like Clutch (to evaluate pricing and discover an appropriate firm to outsource to) or Upwork (if you prefer to work with a freelancer).


The most typical obstacles in software product development for startups concentrate on three primary aspects: selecting the correct technology, hiring competent personnel, and taking care of the UX/UI. Certainly, each business has a unique tale to tell and decisions to make shortly. Observation will always have a favorable impact on your decisions. Keep up to speed with emerging trends/tendencies and give yourself enough time to develop a well-thought-out plan for your product.